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SAP Holds Start-UP Focus Forum

SAP AppHaus

SAP AppHaus

SAP AG (NYSE: SAP) hosted its first Start-Up Focus Forum in Ireland at its newly established AppHaus in the Citywest Business Campus, Dublin.  As part of SAP’s strategic efforts to work and engage with start-up companies in major innovation hubs around the world, the Forum will enable SAP to share its innovative technologies with start-ups from across the UK and Ireland, with the intent of identifying and cultivating groundbreaking products that can deliver high quality solutions to real-world problems using SAP HANA.

At the Forum, 27 start-up companies interested in using SAP HANA will present their solutions and use cases to a panel of SAP executives, including Liam Ryan, MD of SAP Ireland, Mark Brennan VP of Development at SAP Ireland, and Kaustav Mitra, SAP’s Global Head for the Start-Up Focus Program. Following their presentations, the start-ups with the most promising ideas will be selected to join the SAP Start-Up Focus Program, through which they will receive free SAP HANA test and development licenses for up to one year in order to transform their concepts into real-world solutions.

The start-ups will also be invited to enrol in an intensive boot camp on SAP HANA and have the opportunity to explore funding opportunities with SAP Ventures. They will also present their solutions at SAPPHIRE NOW 2012, SAP’s largest trade fair with over 10,000 customers, partners and influencers (November 13-16).

The start-up companies presenting at the forum are involved in a wide range of areas including analytics, big data, cloud, and SaaS.

Mark Brennan, VP of Development in Ireland said “the program is exciting for many different reasons; not only does it equip start-up companies with the tools and resources they need to get their solutions market-ready, it also ensures that SAP fosters relationships in the ICT sector and promotes knowledge-sharing. I am looking forward to welcoming the innovative start-ups to the Forum and watching as they leverage the true power of SAP HANA in the near future”.

Similar SAP run events are also taking place worldwide.

About the SAP Start-Up Focus Program

The program provides select companies with development and go-to-market support for applications that are developed on SAP’s next-generation in-memory computing platform, SAP HANA. The SAP Start-Up Focus Program works closely with SAP Ventures, a venture capital division within SAP, to identify and cultivate ground-breaking start-up companies that can deliver high quality solutions to real-world problems using SAP HANA.

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