To be green or not to be. The latter option seems not to be valid anymore as people are getting more and more conscious of environmental values and they have an impact on their everyday decisions. It’s a trend also in business travel as companies are more often calculating their CO2 footprints and apply their environmental concerns to their travel procurement policies.
There is still a big BUT on the way…. Measuring. If every travel operator is measuring their CO2 emissions in a different way, how to compare the data?
